Barbara is the founder of WhiteCliff Advisors, a local consulting firm that helps service-based businesses and professional practices take control of their growth without drowning in chaos.
After years inside broken systems that valued exhaustion over effectiveness, she founded WhiteCliff as her own exit plan. We’re proof that business can be built better. Today, she works with owners who are great at what they do but frustrated by the day-to-day grind: too many manual tasks, missed calls, and the constant feeling that the business can’t run without them. WhiteCliff helps them focus on what matters and build smarter systems that actually move the needle: improving cash flow, reducing owner hours, and lowering risk.
Barbara’s approach is practical, calm, and grounded in experience. She’s built WhiteCliff on a simple belief: small businesses deserve clarity, confidence, and freedom, not burnout.